Lockups and Marks
Main CU 小蓝视频 Lockup听
The CU 小蓝视频 signature includes two elements: the logomark (interlocking 鈥淐U鈥) and the wordmark (university name). CU 小蓝视频鈥檚 logo is often called the 鈥渓ockup,鈥 which refers to the requirement that the interlocking 鈥淐U鈥 and 鈥淯niversity of Colorado 小蓝视频鈥 must remain together.
Logos and Be 小蓝视频. graphic marks for schools, colleges, units, programs, centers, institutes and officially licensed student groups are part of CU 小蓝视频鈥檚 logo system. When used collectively and consistently, the marks provide a clear and strong unit or group identifier while also positively impacting the recognition of CU 小蓝视频鈥檚 brand.
CU 小蓝视频 schools, colleges, units, programs, centers, institutes and officially licensed student groups all qualify to have a lockup created for them as a courtesy through Strategic Relations and Communications. You can request a lockup through our听brand request form.
Lockup Variations
The full color, left-aligned lockup is CU 小蓝视频鈥檚 most commonly used logo. If the left-aligned lockup is too long for the material you鈥檙e producing, the full-color centered lockup may better fit the space, such as in vertical layouts like a tall printed banner or a 160x600 digital ad.听
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Color Variations
There are four color variations: full-color, full-color reversed, one-color black and one-color reverse (white). These variations exist to meet needs across different materials. Only use one-color lockups for one-color printing.
Shortened Lockups
Shortened lockups, or 鈥渟horties,鈥 exist for use on smaller merchandise (pens or sunglasses), digital ads, video bugs and other applications that are low on space. 鈥淪horty鈥 lockups are provided in the same color variations as the regular lockups.听
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Sizing and Placement
When adding a lockup to CU materials, imagine the mark as a university 鈥渟ign off鈥 on the听bottom right or left of the design. When placing the mark, adhere to these guidelines for placement and sizing:
Clear Space
Maintain the designated 鈥渃lear space鈥 to ensure the mark has room to breathe wherever it is placed. We measure the minimum 鈥渃lear space鈥 by the height of the 鈥淯鈥 of 鈥淯niversity鈥 in the wordmark.听
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Minimum Size
The following diagrams depict the smallest possible size for each lockup. This is to ensure readability and balance in design.
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Usage Guidelines
- Do not alter the lockup鈥檚 fonts and colors.
- The lockup must always have the minimum clear space around it. This ensures the lockup is easily visible, stands alone and does not look like part of any other content or imagery.
- A lockup must be on all branded materials.
- Exceptions:听If the user/audience is already seeing a lockup, there鈥檚 no need to add another. For example:
- Main channel social media posts (lockup is already present in icon)
- In an email header or footer
- Exceptions:听If the user/audience is already seeing a lockup, there鈥檚 no need to add another. For example:
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Be 小蓝视频. Marks
Be 小蓝视频. is one of the core elements used to express CU 小蓝视频鈥檚 visual identity. To establish a consistent, strategic brand, please always use approved artwork. Do not, under any circumstances, attempt to match this letterform with other typefaces, no matter how similar they may appear. This will ensure the consistent use of the Be 小蓝视频. mark in all applications.
Color Variations
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Usage Guidelines
- Used as a sign-off.
- Intended for use on branded materials for recruitment audiences.
- Must be used with a CU 小蓝视频 lockup with ample space between the two.
- Always use approved artwork. Do not under any circumstances attempt to match this letterform with other typefaces.
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Sizing and Placement
Clear Space
The clear space required around the mark must be at least half the height of the 'B' in Be 小蓝视频.
Minimum Size
Athletics Marks听
The CU 小蓝视频 Athletics designs are reserved specifically for athletic contexts like uniforms, websites, posters and spirit gear. Only the Athletic Department and spirit gear can use these designs alone. Follow the same sizing, spacing and color guidelines as with the CU 小蓝视频 lockups.听
Ralphie
Athletics Interlocking CU
